The Born of the Bond Docuseries is an exploration of the biggest challenges facing cattle producers today. In season two, we follow the families of Ideal Dairy Farms as they navigate the tension between tradition and innovation—in order to keep their way of life going, things must change. The first episode launched with a premiere event at World Dairy Expo in Madison, (the Super Bowl of cows), complete with red carpet interviews and live coverage on Zoetis social channels and Expo TV.