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AWARD
Silver
SUBMISSION CATEGORY
Print Advertising or Promotional Poster
CLIENT
Yamaha Motor Corporation
PROJECT DESCRIPTION
Yamaha launched its new positioning RESHAPE EXPECTATIONS at the 2024 Miami Boat Show & Bassmaster's Classic with this poster series, each revealing a unique silhouette of Yamaha’s iconic outboards. The posters mimic the authentic detail of the environment from which they were inspired - a bass lake, a secret island, the brutal arctic – each poster was created with over 1,000 photographic elements. The arresting posters demanded attention and became highly desirable artwork for attendees.
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