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Hoffman York

Impossible Water

AWARD

Silver

SUBMISSION CATEGORY

Print Advertising or Promotional Poster

CLIENT

Yamaha Motor Corporation

PROJECT DESCRIPTION

Yamaha launched its new positioning RESHAPE EXPECTATIONS at the 2024 Miami Boat Show & Bassmaster's Classic with this poster series, each revealing a unique silhouette of Yamaha’s iconic outboards. The posters mimic the authentic detail of the environment from which they were inspired - a bass lake, a secret island, the brutal arctic – each poster was created with over 1,000 photographic elements. The arresting posters demanded attention and became highly desirable artwork for attendees.

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