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AWARD
Bronze
SUBMISSION CATEGORY
Video-:15 thru :30
CLIENT
Johnsonville
PROJECT DESCRIPTION
Johnsonville Sausage, a brand that historically had masculine, rough hewn, wood-and-smokehouse vibes, launched a fresh, optimistic new look and a sharp point of view for its "Keep It Juicy" campaign. Voiced by 90s comedy icon Vince Vaughn, these bright, poppy 15s candidly reminded people when and why to choose Johnsonville sausage.
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