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Hold Fast & Co.

Keep It Juicy Food 15s

AWARD

Bronze

SUBMISSION CATEGORY

Video-:15 thru :30

CLIENT

Johnsonville

PROJECT DESCRIPTION

Johnsonville Sausage, a brand that historically had masculine, rough hewn, wood-and-smokehouse vibes, launched a fresh, optimistic new look and a sharp point of view for its "Keep It Juicy" campaign. Voiced by 90s comedy icon Vince Vaughn, these bright, poppy 15s candidly reminded people when and why to choose Johnsonville sausage.

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