To introduce the Next Generation of InSinkErator® garbage disposals, Equity Creative developed the "Babbling Baffle" video series featuring the voice of Wanda Sykes. We had two objectives: 1. Position InSinkErator® garbage disposals as a hygienic and sustainable food waste management solution. 2. Encourage homeowners to keep food waste out of their trash and out of the landfill by using the advanced grinding capabilities of InSinkErator's new line of disposals.