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BVK

Park City Logo

AWARD

Merit

SUBMISSION CATEGORY

Branding, Logo or Visual Identity

CLIENT

Park City, Utah

PROJECT DESCRIPTION

Visitors come to Park City for the mountain lifestyle. Yet they’re overtaken by the genuineness of the people - their welcoming spirit, authenticity and connection to the land. We created a new brand identity for Park City, a symmetrical snowflake icon made of interconnected, abstracted P letterforms. Representative of both the mountain lifestyle and the interconnectedness of Park City’s residents. The new identity, palette, and Mountain True platform showcase the genuine spirit of Park City.

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