Wildly Wyoming is a content series developed in partnership by the Wyoming Office of Tourism and Ford. The program followed 3 teams as they embarked on different adventures across the state. The goal? To earn the most points to win a $10,000 Bronco Wild Fund grant for a local non-profit – all in the name of keeping Wyoming wild. The series, including 5 15-minute episodes, one 90-min special, and :30, :60 and 2:30 promo videos, exceeded viewership goals and set the example for responsible travel.