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AWARD
Bronze
SUBMISSION CATEGORY
Video-:60 or more
CLIENT
Oatly
PROJECT DESCRIPTION
What better place to try out a vegan, milk alternative than inside an established Supper Club in America’s Dairyland, amiright? In this installment of their promotional docu-series – “Will it Swap”, Oatly really wanted to push the envelope and upset the apple cart (erm… the milk carton?!) by capturing Wisconsinites’ reactions to non-dairy oat milk. It didn’t take much to find endearing moments of humor, fun, and boundary pushing – exactly hitting the mark for this at times controversial brand.
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